NYC-based plant and floral design company, POPUP FLORIST, has quickly become the fashion industry’s go-to for special events, retail décor and influencer collaborations.
Founded in 2016 by Kelsie Hayes, the former Fashion Designer applies to her designs a similar process by using unexpected textures and captivating color palettes.
Operating out of a 40-square foot retail/workspace in The Gansevoort Market, Kelsie focuses on creating photo-worthy arrangements that are vibrant, unconventional and affordable. Plants are sourced from farms in Southern California and hand-selected flowers from local NYC markets are garnished with Kelsie’s whimsical touch: googley-eyed mini succulents, original stamp messages, chic and vibrant hand-painted pots, and silk neck scarves that double as bouquet ties in exclusive prints that Kelsie designs herself. These sought after, fresh concepts have garnered a following of fashion industry-leading women such as Eva Chen and Olivia Perez. Brands and retailers such as Theory, Barneys New York, Baja East, Topshop, Facebook, Sandro Paris, J Brand, Covergirl, YSL Beauty, Pottery Barn, Amazon Fashion, NIKE, and Chillhouse have all tapped POPUP FLORIST for its thoughtful creations to complement their collections and displays.
POPUP FLORIST distinguishes itself from other floral design companies by providing a one-of-a-kind experience for each customer and partnership. Applying a customer service model that is run almost entirely through Instagram, real-time feedback and engagement have provided a direct, authentic connection to clients.
POPUP FLORIST designs are available in New York City by visiting The Gansevoort Market retail shop, thepopupflorist.com, and through the Postmates iOS app.